Matt Westrup is back with another feature film project: OUTSIDER, which he wrote and directed, as well as doing all the character design and VFX. It is based loosely on the Minotaur myth - taking a creature that was recognisable and already firmly imbedded in the public consciousness and then giving it a different spin. For Matt it was important to have the Minotaur portrayed as a noble sympathetic character and have its design reflect that. That meant getting away from a classic ferocious half-man, half-bull. The story is based around a lost tribe of primitives living in a perfectly preserved area of forest, who cast out one of their number for heresy. The 'Outsider' character then eventually stumbles into this domain and discovers that deforestation soon endangers its people. The live action plates had a UK forest doubling as British Columbia, which Matt generated and then composited the titular creature and other elements like the vehicles. The labyrinth, butterfly and aerial shots were all created as CGI.
The Marmalade's Jan Elsner has created a fun little fantasy film showing what the secret lives of fruit might look like. Created entirely in CG without any key frames, Jan envisaged what creature characteristics fruit might have, when we're not looking. Would you still eat them?
Reuben has directed this road trip music video with a difference featuring beautifully designed collage photography and multi layered postcard effects of the band performing. Shot in Nevada, its a nod to the amazing collage style artworks of John Stezaker combining unrelated photographic elements and compositions. Early in the early location research, it was clear that there were many stunning landscapes that Reuben could shoot and combine with his penchant for design and heightened reality FX.
Building a men's toilet set was one of the highlights for our director/cinematographer Damien. The Heated Seats film continues the comedic approach for the campaign, which was shot around Los Angeles as well as the Paramount Studios backlot. And the highlight was that the stunt woman was the lead stunt stand-in on Wonder Woman: landing perfectly on 6 inch heels 25 times for the Softop film in the campaign! Who needs Gal Gadot anymore...
Combining kinetic motion, quick camera moves, VFX and some rapid hyper mood styling, this dynamic and graphic rich campaign for Original Source marks a return to TV advertising for the brand. Bringing to life their #packmorein brand positioning, the ad is a nod to snapchat and instagram filters, simple editing techniques, internet memes and FX loops. Jonathan also did all the VFX work in-house at Joyrider. With the lovely agency folk at Iris London.
Sojiro & Eri agree with Loctite - its perfect! Their funky new campaign aimed to show the underlying idea of how the new Loctite range is super flexible, as well as water and heat resistant. But to show it with the Japanese philosophy of Kintsugi, which is all about embracing the flawed or the imperfect. So instead of throwing broken objects away, their pieces are mended back together. The creative concept was all about showing this in a really quirky Japanese Shinjuku style, embracing imperfection. The result is a crazy and cool campaign that really stands out!
The brief from the start for Jan and the team was to focus on authenticity in terms of the industrial work space feeling like the kind of steelworks that 3M customers tend to operate out of. Trawling locations across Europe, they found one but the challenge was to shoot there. Shooting with DP Michal Dabal, they went for the look of lush anamorphic lenses, with Steadicam to achieve a cinematic look within a real and dirty industrial space.
Our remarkable directing team Sojiro & Eri have created a super cool new ad for Spotify Japan. Using various interesting in-camera and CG tools, the aim is to show that our imagination is powerful enough to make anything happen, even inside a library that only has blue books. Creative was in-house at Spotify.
One of the best tabletop collectives has joined Joyrider for representation and we are delighted! The Marmalade are a unique bunch of super talented guys who have their own high spec studio and post facilities under one roof. Internationally acclaimed, their work includes beautiful food, liquid and product work all with a very natural human touch.
Wolfberg have created some period drama pieces for Staropramen Beer. The concept revolves around communicating the historical aspect of the neighbourhood where Staropramen comes from. This is the Smichov district of Prague, which had a rather unsavoury past until recent years. Production design was the major challenge as the historical part of Smichov does not exist, so half of the scenes were recreated for real with digital set extensions - all based on archived photography. The end result is an epic action-packed depiction of the history of the Brewery.
Reuben Sutherland has directed a campaign for Nestle that sees four of the sweets act out stereotypical film genres, all inside miniature sets. All the sweets were re-created for real by a food modelling specialist in Paris to create oversized sweets that would stay in shape under the lights. They were then all shot with a real miniature sofa and props. Creating the ambient light and flickering of the light from the TV was the challenge as it needed to feel real. Luckily Reuben is a dab hand at realistic lighting on his wee set. Agency was JWT London.
Wolfberg shoot campaign for the Hunky Dorys brand and McCann. Featuring a magnificent Buffalo, the ad was shot at night with some rather interesting production challenges in Prague. Enduring the cold, eight intrepid women on roller-skates chased through the dry ice and the neon lit city with a sci-fi atmosphere. Interestingly, the Buffalo girls are all European championship performance roller skaters!
Indy Hait directs this hip little Suzuki Ignis ad. Not only did he direct it but he actually shot it too. As a talented cinematographer Indy managed to show off the playful and colourful nature of the car. The ad also features some snazzy VFX to highlight the size and scale of the car and to show off its dexterity for city driving.
The aim of the concept was to create a visual metaphor to explain the benefits of Agenda's human resources software. Wolfberg were brought on board as they love to create in camera spectacles, so everything was shot on location using some carefully choreographed action that could be composited with various plates. Carefully mixing and overlaying to check all the action worked beautifully to tell the story. Compositing and final post by Sehsucht and amazingly the VFX supervisor never lost his marbles!
Vittorio Sacco has completed a new campaign for Dos Equis Beer across the range. The beautiful macro photography of the beer as well as the bottles and cans was all achieved in-camera, using Vittorio's incredible eye and knack for getting the liquid to perform perfectly with the light. Using some custom made borescope lenses and millisecond accurate rigs, the camera feels much closer to the liquid then on normal macro lenses. The Italian strikes again with his beautiful artistic touches. Agency was Havas US.
Ida Cuellar’s rich photographic journey through time was to celebrate the 75th anniversary of the main Spanish Railway Renfe. Utilising anamorphic lenses and some hypnotic editing, the film is an ode to travelling through the dreams and thoughts we all have.
"This commercial was all about time and the journeys of life, all whilst traveling on a train,” says Ida. “The agency creatives had an overall idea but they weren’t sure of the scenes, so I had free rein.” The editing was intended to feel like a single movement through the scenes. Ida's editing background certainly helped in developing the apparent mesmerising framework. Magical cinematography by Jose Luis Bernal.