What goes in… Vitalis Water by Pedro 11th Aug, 2017

Pedro Pinto directs this film capturing Paralympic athletes giving their mind, body and soul to training for their races. As Pedro says "I really wanted to convey the spirit and determination of each of these athletes. A true inspiration from how they overcome their limitations". After the crew shot rapidly over 2 days and 2 nights, Pedro had to complete a swift turnaround edit for the client. Agency was Havas.

Indy Hait gets all snappy with Suzuki Ignis 13th Jul, 2017

Indy Hait directs this hip little Suzuki Ignis ad. Not only did he direct it but he actually shot it too. As a talented cinematographer Indy managed to show off the playful and colourful nature of the car. The ad also features some snazzy VFX to highlight the size and scale of the car and to show off its dexterity for city driving.

Love Ford, Sune’s way 1st Jun, 2017

Sune has just directed this amusing campaign for Ford going out across Europe. Portraying the concept that sometimes we show a little too much love for your car was central to Sune's direction. After some very careful and amusing casting sessions to find a lead that could look like a "sweet ADHD mass murderer" and scarcely enough time to shoot it, the result really hits the mark. A couple of sisters were used for some intuitive actor advantages too. Hats off to Sune getting the goofiness and tone in such a short schedule!

Wolfberg keep it all together for Agenda 28th Apr, 2017

The aim of the concept was to create a visual metaphor to explain the benefits of Agenda's human resources software. Wolfberg were brought on board as they love to create in camera spectacles, so everything was shot on location using some carefully choreographed action that could be composited with various plates. Carefully mixing and overlaying to check all the action worked beautifully to tell the story. Compositing and final post by Sehsucht and amazingly the VFX supervisor never lost his marbles!

Stopframe and claymation from Juan Zaramello 16th Feb, 2017

Juan Zaramella joins Joyrider bringing some beautifully crafted stop frame work and claymation. Juan is currently finishing up a new TV series that brings to life everyday objects and giving them a unique personality. Having studied animation and design, Juan loves character design work and it shows in his award winning work. If only we all had his patience in single frame shooting!

Dos Equis Beer Campaign by Vittorio Sacco 16th Jan, 2017

Vittorio Sacco has completed a new campaign for Dos Equis Beer across the range. The beautiful macro photography of the beer as well as the bottles and cans was all achieved in-camera, using Vittorio's incredible eye and knack for getting the liquid to perform perfectly with the light. Using some custom made borescope lenses and millisecond accurate rigs, the camera feels much closer to the liquid then on normal macro lenses. The Italian strikes again with his beautiful artistic touches. Agency was Havas US.

Sune wins an Epica Award 21st Nov, 2016

Sune Sorensen has won at Epica for his Labels campaign for Fair Welcome. Agency was Mindshare Denmark. The award was given for Sune's approach to dealing with issues around discrimination and prejudices. Clearly a bigger social issue for 2016's shocking changes.

Cinematic Journeys With Ida’s New Campaign 30th Jun, 2016

Ida Cuellar’s rich photographic journey through time was to celebrate the 75th anniversary of the main Spanish Railway Renfe. Utilising anamorphic lenses and some hypnotic editing, the film is an ode to travelling through the dreams and thoughts we all have. 

"This commercial was all about time and the journeys of life, all whilst traveling on a train,” says Ida. “The agency creatives had an overall idea but they weren’t sure of the scenes, so I had free rein.” The editing was intended to feel like a single movement through the scenes. Ida's editing background certainly helped in developing the apparent mesmerising framework. Magical cinematography by Jose Luis Bernal.

Deluxe direct Smart Car campaign 24th Mar, 2016

Deluxe have directed a slick Smart Car campaign for Jung von Matt. The shoot took place over four days in Shanghai. A big challenge was locking down some very busy streets at the right time of the day. The other challenge for Stéphane was to avoid eating way too much good Chinese food! Post by MPC.

Peugeot Fractal directed by Deluxe 6th Dec, 2015

Deluxe have directed a new Peugeot Fractal Campaign, featuring the new electric coupé with ground breaking automative acoustics. The campaign focuses on the wealth of sensory exploration. The signature sound system was created by Amon Tobin, which plays when the doors are opened by the smartwatch remote system. Working closely with Peugeot’s design team the production experimented with the Kinect camera, processing in 3D with various filters to create the various wireframe shots.

This campaign plays out in twenty countries. Mathematic France created the VFX.

Mitsubishi Idents by Matt Westrup 7th Oct, 2015

Matt Westrup has conceived and directed the latest campaign of idents for Mitsubishi. Combining motion control and clever design work, the finished idents continue the theme of visual trickery through precise camera movement within the set that the car lives in. VFX and an enormous amount of pre-viz work completed by Smoke & Mirrors.

Indy Hait directs new Music Messenger spot 9th Jul, 2015

Joyrider’s sensational directing talent, Indy Hait, has recently completed a stunning new commercial for Music Messenger, a brand new social music service. It was all shot in just one shooting day in Tel Aviv. Because of the tight shooting schedule, Indy did a CG pre-visualisation for almost every scene, which allowed everyone to hit the ground running once on set.

The aim of the commercial was to avoid the pitfalls of the stereotypical app commercial, i.e. a series of screenshots and product demos - instead Music Messenger wanted to sell the lifestyle behind the app, a modern, urban, socially connected lifestyle.

An interesting fact; The commercial’s opening scene on the train was shot in just 40 minutes, during a limited time-period in which the active train was stopped in a railway siding. The whole supporting set had to be built and dismantled within this 40 minute time frame!

Jonathan Irwin directs stellar music video for new Aqualung single 9th Jan, 2015

Jonathan Irwin has recently bolstered an already impressive portfolio of work by directing the latest music video for Aqualung. The track is called "Eggshells" and is a duet alongside Lianne La Havas, realeased through the BMG Chrysalis label. Jonathan is well known in the industry for his incredible music videos, most notably his video for "We only attack ourselves" by The Funeral Suits, which was selected as a Vimeo staff pick. The Eggshells video tells the story of a city made entirely of paper and card, which is eventually engulfed in a furious firestorm. In an impressive feat of production design, the paper city was painstakingly built in a Dublin studio before being set alight. Jonathan also led the VFX process, in which we see our city brought to life with traffic, fleets of paper aeroplanes and mysterious figures illuminated within the urban architecture. Working to a tight budget throughout, the final product is truly astonishing. The track itself was selected by Radio 1 DJ, Zane Lowe, as his hottest record.

Matt Westrup pushes the limits in new U.S. anti-smoking campaign 9th Dec, 2014

Joyrider director, Matt Westrup, has just returned from Phoenix, Arizona, where he has directed a state-wide anti-smoking campaign for The Cignal. Working alongside the ad agency, Reister, the set of three commercials aim to combat the problem of teen smoking, warning of the dangers of addiction and its affects on the teenage brain. Shot over three days on location and in the studio, the campaign features some of the incredible VFX work that Matt is renowned for creating. Working alongside the Mill, the final campaign sees us take a trip inside the human brain where we meet a catatonic band of addicted teens, to a medical laboratory where we see a teen's brain pushed to its limits by addiction and finally on a spiralling journey through a network of nerves, synsapses and neurons as an unwitting teen girl is taken over by her smoking habit. The campaign has just aired across the state of Arizona and is already proving to be a hard-hitting and effective tool in the fight against smoking, with an impressive visual twist.

Reuben Sutherland completes launch commercial for GeoLotto 1st Oct, 2014

Reuben Sutherland has just completed a commercial for the brand new UK lottery competition, GeoLotto. Part of a wider launch campaign, orchestrated by DLKW Lowe, the ad was filmed on location in North West London over two days. In the commercial we follow the stories of several lucky GeoLotto winners who are unexpectedly hit by stunning, pink beams of light from the sky, raining cash down upon them! Reuben utilised drone technology to shoot the awesome aerial vistas that we see in the commercial, looking out over the London skyline as it is peppered with winning lightbeams.

As a launch commercial, it was incredibly important that GeoLotto came away with an effective and likeable film; Reuben's unique ability to blend stunning visuals, humour and captivating storytelling has really worked to give GeoLotto exactly what they were after. The ad also features VO work from Leigh Francis, more commonly known as Keith Lemmon!

Stunning New Music Video from Gal Muggia 29th Aug, 2014

Gal Muggia has recently completed a visual torrent of a music video for Adi Ulmansky. In a masterpiece of 3D animation, in-camera FX and performance, Gal tells the story of a couple who fail to understand each other and we soon see their world turn into a distorted reality in which objects turn into a series of bizarre, pixelated mosaics.

Produced on a challenging budget, sourcing abandoned locations across Tel Aviv, the final video is an amazing journey into a twisted visual world. Gal is famous for the mind-bending optical illusions that populate his music videos and commercials but this latest work is his most impressive to date. It was shot on DSLR with carefully planned in-camera elements and the VFX achieved in After Effects. The video has already been singled out for a Vimeo Staff Pick.