Reuben Sutherland has directed a campaign for Nestle that sees four of the sweets act out stereotypical film genres, all inside miniature sets. All the sweets were re-created for real by a food modelling specialist in Paris to create oversized sweets that would stay in shape under the lights. They were then all shot with a real miniature sofa and props. Creating the ambient light and flickering of the light from the TV was the challenge as it needed to feel real. Luckily Reuben is a dab hand at realistic lighting on his wee set. Agency was JWT London.
Sune's touching long form 6 minute film for VW was featured on Adweek as the editor's pick, for being a piece of film making that changes the rules. The film explores family difficulties: something most advertisers don't normally approach. Sune credits the success of integrating the brand and the film's storytelling, with the trust that the client and the agency had in working with him in the very early stages of creating the script. The film explores themes of regret and grief. As Thomas Bjerg, CEO at Very Agency Copenhagen puts it "An important theme of the film is the father-son relationship and how the main character learns from the relationship with his father, as he tries to be a better father for his own son".
Wolfberg shoot campaign for the Hunky Dorys brand and McCann. Featuring a magnificent Buffalo, the ad was shot at night with some rather interesting production challenges in Prague. Enduring the cold, eight intrepid women on roller-skates chased through the dry ice and the neon lit city with a sci-fi atmosphere. Interestingly, the Buffalo girls are all European championship performance roller skaters!
Pedro Pinto directs this film capturing Paralympic athletes giving their mind, body and soul to training for their races. As Pedro says "I really wanted to convey the spirit and determination of each of these athletes. A true inspiration from how they overcome their limitations". After the crew shot rapidly over 2 days and 2 nights, Pedro had to complete a swift turnaround edit for the client. Agency was Havas.
Indy Hait directs this hip little Suzuki Ignis ad. Not only did he direct it but he actually shot it too. As a talented cinematographer Indy managed to show off the playful and colourful nature of the car. The ad also features some snazzy VFX to highlight the size and scale of the car and to show off its dexterity for city driving.
Sune has just directed this amusing campaign for Ford going out across Europe. Portraying the concept that sometimes we show a little too much love for your car was central to Sune's direction. After some very careful and amusing casting sessions to find a lead that could look like a "sweet ADHD mass murderer" and scarcely enough time to shoot it, the result really hits the mark. A couple of sisters were used for some intuitive actor advantages too. Hats off to Sune getting the goofiness and tone in such a short schedule!
The aim of the concept was to create a visual metaphor to explain the benefits of Agenda's human resources software. Wolfberg were brought on board as they love to create in camera spectacles, so everything was shot on location using some carefully choreographed action that could be composited with various plates. Carefully mixing and overlaying to check all the action worked beautifully to tell the story. Compositing and final post by Sehsucht and amazingly the VFX supervisor never lost his marbles!
Juan Zaramella joins Joyrider bringing some beautifully crafted stop frame work and claymation. Juan is currently finishing up a new TV series that brings to life everyday objects and giving them a unique personality. Having studied animation and design, Juan loves character design work and it shows in his award winning work. If only we all had his patience in single frame shooting!
Vittorio Sacco has completed a new campaign for Dos Equis Beer across the range. The beautiful macro photography of the beer as well as the bottles and cans was all achieved in-camera, using Vittorio's incredible eye and knack for getting the liquid to perform perfectly with the light. Using some custom made borescope lenses and millisecond accurate rigs, the camera feels much closer to the liquid then on normal macro lenses. The Italian strikes again with his beautiful artistic touches. Agency was Havas US.
Sune Sorensen has won at Epica for his Labels campaign for Fair Welcome. Agency was Mindshare Denmark. The award was given for Sune's approach to dealing with issues around discrimination and prejudices. Clearly a bigger social issue for 2016's shocking changes.
Ida Cuellar’s rich photographic journey through time was to celebrate the 75th anniversary of the main Spanish Railway Renfe. Utilising anamorphic lenses and some hypnotic editing, the film is an ode to travelling through the dreams and thoughts we all have.
"This commercial was all about time and the journeys of life, all whilst traveling on a train,” says Ida. “The agency creatives had an overall idea but they weren’t sure of the scenes, so I had free rein.” The editing was intended to feel like a single movement through the scenes. Ida's editing background certainly helped in developing the apparent mesmerising framework. Magical cinematography by Jose Luis Bernal.
Deluxe have directed a slick Smart Car campaign for Jung von Matt. The shoot took place over four days in Shanghai. A big challenge was locking down some very busy streets at the right time of the day. The other challenge for Stéphane was to avoid eating way too much good Chinese food! Post by MPC.
Deluxe have directed a new Peugeot Fractal Campaign, featuring the new electric coupé with ground breaking automative acoustics. The campaign focuses on the wealth of sensory exploration. The signature sound system was created by Amon Tobin, which plays when the doors are opened by the smartwatch remote system. Working closely with Peugeot’s design team the production experimented with the Kinect camera, processing in 3D with various filters to create the various wireframe shots.
This campaign plays out in twenty countries. Mathematic France created the VFX.
Matt Westrup has conceived and directed the latest campaign of idents for Mitsubishi. Combining motion control and clever design work, the finished idents continue the theme of visual trickery through precise camera movement within the set that the car lives in. VFX and an enormous amount of pre-viz work completed by Smoke & Mirrors.
Joyrider’s sensational directing talent, Indy Hait, has recently completed a stunning new commercial for Music Messenger, a brand new social music service. It was all shot in just one shooting day in Tel Aviv. Because of the tight shooting schedule, Indy did a CG pre-visualisation for almost every scene, which allowed everyone to hit the ground running once on set.
The aim of the commercial was to avoid the pitfalls of the stereotypical app commercial, i.e. a series of screenshots and product demos - instead Music Messenger wanted to sell the lifestyle behind the app, a modern, urban, socially connected lifestyle.
An interesting fact; The commercial’s opening scene on the train was shot in just 40 minutes, during a limited time-period in which the active train was stopped in a railway siding. The whole supporting set had to be built and dismantled within this 40 minute time frame!
Jonathan Irwin has recently bolstered an already impressive portfolio of work by directing the latest music video for Aqualung. The track is called "Eggshells" and is a duet alongside Lianne La Havas, realeased through the BMG Chrysalis label. Jonathan is well known in the industry for his incredible music videos, most notably his video for "We only attack ourselves" by The Funeral Suits, which was selected as a Vimeo staff pick. The Eggshells video tells the story of a city made entirely of paper and card, which is eventually engulfed in a furious firestorm. In an impressive feat of production design, the paper city was painstakingly built in a Dublin studio before being set alight. Jonathan also led the VFX process, in which we see our city brought to life with traffic, fleets of paper aeroplanes and mysterious figures illuminated within the urban architecture. Working to a tight budget throughout, the final product is truly astonishing. The track itself was selected by Radio 1 DJ, Zane Lowe, as his hottest record.