Sune has just directed this amusing campaign for Ford going out across Europe. Portraying the concept that sometimes we show a little too much love for your car was central to Sune's direction. After some very careful and amusing casting sessions to find a lead that could look like a "sweet ADHD mass murderer" and scarcely enough time to shoot it, the result really hits the mark. A couple of sisters were used for some intuitive actor advantages too. Hats off to Sune getting the goofiness and tone in such a short schedule!
The aim of the concept was to create a visual metaphor to explain the benefits of Agenda's human resources software. Wolfberg were brought on board as they love to create in camera spectacles, so everything was shot on location using some carefully choreographed action that could be composited with various plates. Carefully mixing and overlaying to check all the action worked beautifully to tell the story. Compositing and final post by Sehsucht and amazingly the VFX supervisor never lost his marbles!
Gal Muggia has completed a visual spectacle for a campaign for Glenlivet Whiskey. Challenged with re-creating a Speyside whiskey cellar, the whole set was built from scratch for the shoot. Creating the background whiskey making imitators was the main challenge for the synchronicity achieved. Sy Tunball lensed the film, with some tricky VFX work from the gang at Absolute Post.
Juan Zaramella joins Joyrider bringing some beautifully crafted stop frame work and claymation. Juan is currently finishing up a new TV series that brings to life everyday objects and giving them a unique personality. Having studied animation and design, Juan loves character design work and it shows in his award winning work. If only we all had his patience in single frame shooting!
Vittorio Sacco has completed a new campaign for Dos Equis Beer across the range. The beautiful macro photography of the beer as well as the bottles and cans was all achieved in-camera, using Vittorio's incredible eye and knack for getting the liquid to perform perfectly with the light. Using some custom made borescope lenses and millisecond accurate rigs, the camera feels much closer to the liquid then on normal macro lenses. The Italian strikes again with his beautiful artistic touches. Agency was Havas US.
Sune Sorensen has won at Epica for his Labels campaign for Fair Welcome. Agency was Mindshare Denmark. The award was given for Sune's approach to dealing with issues around discrimination and prejudices. Clearly a bigger social issue for 2016's shocking changes.
Those clever chaps at FOUND have created a VR experience about Havana Club, where the owner takes you on a journey from the storeroom to right across the globe to Cuba. Along the way, we find out about the history of the rum and hints of ingredients for his famous ‘Silver Pineapple’ cocktail, culminating in the reveal of the drink itself when you return back to the real world. Created entirely in real-time 3D with the use of the Unity game engine, the experience uses a mixture of real world set design, Arduino-controlled devices and high end animation to immerse you in another place and time. Smart fellows!
Another Staff Pick for FOUND with their Mondegreen film. Set in a surreal museum of mishearing, the film features a series of kinetic sculptures each representing a different word that sounds like ‘Found’. The film is part of an ongoing FOUND initiative to keep pushing themselves both technically and creatively and was made in collaboration with Esteban Diácono and the FOUND studio. The brooding soundtrack was composed by Echoic Audio. Within 24 hours it was awarded a Vimeo Staff Pick and the film has been featured in all the major industry blogs including Shots, It’s Nice That, Vice, Design Week and Digital Arts.
Gal and Vania's Coldplay video has been shortlisted and nominated at the 2016 MTV MV Awards for Best Direction and Best Visual Effects! Fingers crossed that their video will win both categories. There's pretty stiff competition from some up and coming artists called David Bowie, Beyonce and Adele and Tame Impala so its a tense wait to see what will happen in New York...
Ida Cuellar’s rich photographic journey through time was to celebrate the 75th anniversary of the main Spanish Railway Renfe. Utilising anamorphic lenses and some hypnotic editing, the film is an ode to travelling through the dreams and thoughts we all have.
"This commercial was all about time and the journeys of life, all whilst traveling on a train,” says Ida. “The agency creatives had an overall idea but they weren’t sure of the scenes, so I had free rein.” The editing was intended to feel like a single movement through the scenes. Ida's editing background certainly helped in developing the apparent mesmerising framework. Magical cinematography by Jose Luis Bernal.
Coldplay's new video "Up&Up" is a spectacular and wondrous journey directed by Gal Muggia and Vania Heymann. It's a phantasmagoric trip through the unrealistic coming together to fill parallel possibilities. Its filled with cruise liners in the bath, manta rays flying above water, cars circling Saturn's rings and volcanoes spewing popcorn. It also shows the band members as giants walking among the landscapes.
Deluxe have directed a slick Smart Car campaign for Jung von Matt. The shoot took place over four days in Shanghai. A big challenge was locking down some very busy streets at the right time of the day. The other challenge for Stéphane was to avoid eating way too much good Chinese food! Post by MPC.
Gal Muggia has just finished up a TV and online campaign for Waves Music Software. Shot within a complex rig and stunt set, the production designer had to build a laundrette with various wires and pulleys that could work seamlessly around the cast. A very hardworking actor was hung on a portable crane, built specially for circus stunts. Gal added "After I tried the crane for 5 minutes, I had serious pains from the harness and our lead had to stay on it for nearly 2 days whilst lip-syncing and playing on 4 different instruments". The rig set up was a special crane built for circus stunts, operated by a team... from the circus!
Deluxe have directed a new Peugeot Fractal Campaign, featuring the new electric coupé with ground breaking automative acoustics. The campaign focuses on the wealth of sensory exploration. The signature sound system was created by Amon Tobin, which plays when the doors are opened by the smartwatch remote system. Working closely with Peugeot’s design team the production experimented with the Kinect camera, processing in 3D with various filters to create the various wireframe shots.
This campaign plays out in twenty countries. Mathematic France created the VFX.
Matt Westrup has conceived and directed the latest campaign of idents for Mitsubishi. Combining motion control and clever design work, the finished idents continue the theme of visual trickery through precise camera movement within the set that the car lives in. VFX and an enormous amount of pre-viz work completed by Smoke & Mirrors.
Joyrider’s sensational directing talent, Indy Hait, has recently completed a stunning new commercial for Music Messenger, a brand new social music service. It was all shot in just one shooting day in Tel Aviv. Because of the tight shooting schedule, Indy did a CG pre-visualisation for almost every scene, which allowed everyone to hit the ground running once on set.
The aim of the commercial was to avoid the pitfalls of the stereotypical app commercial, i.e. a series of screenshots and product demos - instead Music Messenger wanted to sell the lifestyle behind the app, a modern, urban, socially connected lifestyle.
An interesting fact; The commercial’s opening scene on the train was shot in just 40 minutes, during a limited time-period in which the active train was stopped in a railway siding. The whole supporting set had to be built and dismantled within this 40 minute time frame!