News - Joyrider

Old skool animation for Games That Rocked The World TV show

Old skool animation for Games That Rocked The World TV show.

Reuben Sutherland has completed the in-show designs and animations for a major documentary series for Roku, exploring the history and impact of video games, delving into iconic genres like Space Wars, fighting games, platformers and fantasy worlds. It features interviews with key figures in the gaming industry, combining archive footage and insights to illustrate the evolution and cultural influence of video games.

Incredible war time music video for Steve Moore

Incredible war time music video for Steve Moore.

Ruairi Robinson has created a period music video reminding us of the insanity of war. Ruairi “had an uneasy feeling of what was wrong with the world and wanted to make a video that would be so expensive to produce traditionally that no one in their right mind would ever give me the absurd amount of money it would require. I first decided to make an image of a dancing skeletal jester and the rest of the idea sprang from there: a recreation of the medieval Danse Macabre that spans many wars and atrocities throughout history. A place where the guilty are shown what they did then forced to dance and watch the dead they have wronged – dance and dance and dance, until they can’t take it any more”.

New AI video for Idles featuring Coldplay’s Chris Martin

New AI video for Idles featuring Coldplay’s Chris Martin.

Led by our genius AI director Jonathan Irwin, using sophisticated AI techniques and deepfake technology in-house, this new music video meticulously synchronises Chris Martin’s vocals and movements to match the alternate lyrics; achieving this through detailed facial and mouth mapping, extensive AI training iterations and VFX trickery for authentic temporal alignment. As featured on Shots, LBB, Rolling Stone Magazine
A huge thank you to the lovely and talented guys at Stone Dogs who did all the compositing and clean up.

Jonathan Irwin directs Street Fighter 6 launch campaign

Jonathan Irwin directs Street Fighter 6 launch campaign.

Featuring the rap legend Lil Wayne, Jonathan has directed this thunderous new campaign for the latest incarnation of the Street Fighter game for Capcom. Shot in New Orleans (LW’s hometown) the concept was to show the new game as being all about inclusivity and having fun with friends when playing this new iteration with the multitude of new incredible features. VFX handled in-house at Joyrider.

Ruairí pays it forward for CLA Advisors

Ruairí pays it forward for CLA Advisors.

Using customised bikes to represent the CLA brand, the idea was to represent the advisory firm as dedicated to all its clients across all industries to get them to the next level. Shooting as much as possible in-camera, various rigs were created to allow the bike to peddle past the camera and around the various locations – a challenge for practical FX whilst still aiming for as much magical realism as possible. Various cable and bike pulled rigs were experimented with during pre-production to achieve the goal of this realistic and quirky film. Thanks to the LA PD for the carte blanche use of the city too!

Reuben Saves The Pixels!

Reuben Saves The Pixels!.

Reuben Sutherland strikes again, this time for the crusade of Save the Pixels! His latest music video was born out of an idea of using a limited number of pixels and involved combining a mixture of single pixel designs with actual cut-outs, which he then created as moving scenes with animated mosaics. Creating the look of a semi-quasi stop frame pixelation, his literal interpretations of the lyrics show graphic rich scenes. Then by manipulating and animating the pixels, he created color popping and hypnotic transitions between each scene. In an age of ultra high definition he wanted to create a colourful and dynamic video that treats our pixel friends as a rare commodity! (Look out for the black cat guitar solo).

Reuben creates Tranquility for Hoegaarden

Reuben creates Tranquility for Hoegaarden.

Reuben Sutherland has created this tranquil campaign for Hoegaarden beer – an all in countryside moment, amplified with a peaceful collage visual vibe. The idea was to convey to the audience a feeling behind the beer of a beautiful, rustic moment of contentment that the taste transports you to. Contentment exaggerated in an entertaining way through the mixed scaling and collage style. Shot in LA, agency was Opinionated with VFX completed by The Mill London and Reuben Sutherland.

Robot Waiting Film Released

Robot Waiting Film Released.

Jonathan Irwin’s hotly anticipated film is now being shown. As well as directing, all the cute metal character design work, CG builds and compositing was done by Jonathan. Shot in London, the film is meant to be a warm look at the future potential of our technological friends to be: The ROB 9000, who is waiting for his family to return. “By focusing on the robot’s self-awareness, loneliness and dog-like love of his owners, I wanted create a beautiful poem that makes people feel total sympathy for this humble hunk of metal”.

Long Way Home by Reuben Sutherland

Long Way Home by Reuben Sutherland.

Reuben has directed this road trip music video with a difference featuring beautifully designed collage photography and multi layered postcard effects of the band performing. Shot in Nevada, its a nod to the amazing collage style artworks of John Stezaker combining unrelated photographic elements and compositions. Early in the early location research, it was clear that there were many stunning landscapes that Reuben could shoot and combine with his penchant for design and heightened reality FX.

Jonathan Irwin packs more in for Original Source

Jonathan Irwin packs more in for Original Source.

Combining kinetic motion, quick camera moves, VFX and some rapid hyper mood styling, this dynamic and graphic rich campaign for Original Source marks a return to TV advertising for the brand. Bringing to life their #packmorein brand positioning, the ad is a nod to snapchat and instagram filters, simple editing techniques, internet memes and FX loops. Jonathan also did all the VFX work in-house at Joyrider. With the lovely agency folk at Iris London.